Shelly “Traction” Jones is an eternal optimist.
She sees people in a positive light. That’s not to mean she’s a pushover. She does have an attitude. But she also has soul and a giving heart.
Born into poverty, through sheer willpower she starts Bottled Sunrise, a small business that sells clothes she’s designed and sewn from discarded materials she finds in landfills and on her many dumpster diving adventures.
-
- Discarded clothes from big box stores.
- Old towels and linen that are about to be thrown away by the hotels where she works to make a living.
- Corn husks and other organic cellulose material become purses.
She carefully deconstructs it all and creates fashionable clothes.
||
At first, only her friends are interested and supportive. But after working steadily to create affordable fashion, her first full line takes off and she begins to assemble a team of seamstresses in an old factory to help her keep up with the increasing demand for her clothes.